• About Us

About Us


Pacific Optics Pty Ltd is a proudly Australian owned company providing general merchandise category solutions for Australian Retailers since 1994. We are a vertically integrated operation; from design of proprietary brands through to manufacturing, importing, distributing and marketing to over 6000 active customers throughout Australia. Our corporate headquarters is located at Burleigh Heads on the Gold Coast. The operation hub is at Yatala in south-east Queensland, which is complemented by DC’s in each capital city.


We enjoy long term sustainable relationships with multiple factories. We insist on in-factory QC batch testing on all proprietary lines. Additionally, each of our sunglasses brands undergo independent testing to ensure compliance to Australian standards AS/NZ 1067:2003. Our WalknTalk and Fuse Phone Accessories are manufactured in Apple approved factories. All Lightning products are MFI Certified. Each of the 240v products undergoes further compliance testing to meet Australian standards and give the retailer and consumer peace of mind.

At Pacific Optics we take our moral obligations seriously and insist that our factories are audited for Social Compliance, including child labour.


We employ the services of a dedicated in-house Product Management and Design Team, delivering exclusive contemporary products, Best in Class packaging and Point of Sale. The team regularly attend international trade shows, ensuring we deliver the latest fashion and technical trends in-line with the broader market place. Our products are supported with active social media campaigns and extensive above-the-line advertising.


Each of our customers is supported by a team of National Account Managers, internal customer service staff and a dedicated field team comprising Regional Managers, State Managers and Sales Representatives. Combined we have over 60 passionate sales staff focused on delivering solutions for each of our retail partners.

Our tailored mobile order software provides our sales team and customers with great visual tools and up to date information on stock availability and the ability to take indent orders. Our IT team are eager to work with retailers to streamline processes and trade electronically. We pride ourselves on delivering solutions; market-leading products, innovative displays and best in class service.

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