Welcome to Pacific Optics
Pacific Optics Pty Ltd has been providing general merchandise category solutions to Australian retailers since 1994. We are a vertically integrated operation from the design of proprietary brands through to manufacturing, importing, distributing and marketing to over 6000 active customers throughout Australia.
Channels We Service
We provide a unique combination of vendor refill, direct to store and DC fulfilment, operating across a number of channels, including:
Our Brands
We have a portfolio of successful brands offering a diverse range of lifestyle, technology, and promotional products.“We create brands to deliver amazing customer experiences”
Our People
We employ over 130 staff nationwide from product design and development through to operations and DC fulfilment.

Our History
Pacific Optics has been providing general merchandise category solutions to nationwide retailers since 1994.

Industry Recognition
We have been voted “Supplier of the Year” 10 years straight from the Australian Association of Convenience Stores Awards.
