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The Beginning
  • Pacific Optics Pty Ltd

    1994 Pacific Optics Pty Ltd was established by Chris Bissiotis and Aerial sunglasses were launched to the market. The team consisted of only 2 sales reps. This was complemented with distributors over the next 2 years.

  • Corporate Relationships

    In 1995 the company established a formal trading relationship with 7 Eleven, Mobil and Super Cheap Auto. Watches were introduced as a new product category.

  • Employee Model

    In 1996 the company changed from a distributor model to company employed full-time sales team. Caltex joined as a valued partner. Aerial Headwear and adult media were added as new product categories.

  • Shell

    In early 2000 we forged a long-standing partnership with Shell (now Coles Express)

  • Walkntalk

    In 2003 Walkntalk was introduced to the brand portfolio, and to this day is one of our fastest growing and most successful brands, alongside selected Aerial product ranges, both with nationwide distribution.

  • Employee Model NSW

    In 2004 the company invested heavily in customer service and doubled the number of full-time sales people.

  • Thongs

    in 2007 Thongs were introduced to the Aerial ranges alongside the bestselling sunglasses and headwear

  • SIN Eyewear

    in 2011 lifestyle brand SIN Eyewear was introduced to the market and safety glasses were added into the Aerial ranges.

  • Black Ice

    2012 saw the purchase of popular tourism, gift and pharmacy brand Black Ice sunglasses.

  • Telstra

    In 2013 Pacific Optics commenced a contract with Telstra.

  • Yatala Distribution Centre

    In 2015 Pacific Optics opens a warehouse in Yatala, QLD as the business expansion necessitated a national distribution centre.

  • Stingray and BCF

    In 2016 Stingray polarised sunglasses were introduced to the market and are now stocked in BCF stores around Australia.
    Scott Hillier joins the Stingray team as an ambassador.

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